Facebook Canvas: The New Immersive Ad Platform is an advertising platform specifically targeted at mobile users. Enhancing the mobile experience will ensure that businesses are making the most of their mobile traffic – and not missing out on converting new customers.
Google’s recent announcement that it was making changes to the way it displayed its AdWords results has had the marketing world in a spin. So what is all the fuss about and what do the changes to AdWords really mean for your business?
While we agree that gaining new customers is great for business and does play an important role, your marketing efforts will be wasted if your customers do not keep coming back.
Mobile usage has proved it is more than just a fad. Smartphones, tablets and other mobile devices have changed the way we use the internet. You need to incorporate mobile marketing into your digital strategy.
New technologies and trends change the way businesses market their products and services. Changes happen quickly in the world of digital marketing, stay on top with these top trends for 2016.
One of the best ways to ensure effective email marketing campaigns is to invest time and effort into growing your email subscription lists. By growing your lists, you are growing your audience.
A few years back email marketing was deemed to be the best way to reach customers but customers have become accustomed to filtering through emails, much like we do with the junk mail that lands on our door mat.
As the rise in mobile devices such as smartphones, tablets and wearables continues, mobile apps have become an important of not only a business’s mobile marketing strategy but also their overall digital marketing strategy.
Search engine optimisation or SEO has changed dramatically over the years and has become a term that most people with a website understand or at least know roughly what it means, compared to a few years back when the mere mention of SEO would result in confused faces looking back at you.
Common Mistakes Businesses Make With Their Content are quite surprising. Many businesses are including content marketing in their overall digital marketing strategy, but what how and where you distribute your content is just as important as creating great content in the first place.
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