Inbound Marketing refers to marketing activity where a business starts the process of attracting the attention of prospects. It does this by providing content, materials and experiences they find useful to attract and inform viewers and generate leads and enquiries.
This article looks at GDPR and email marketing and how it may affect your marketing campaigns. There is some brief advice on compliance and links to the ICO website.
A well-designed and implemented Christmas email marketing campaign can yield great results. It will help your business stand out from your competitors.
Email marketing can be very effective. It enables a business to keep in direct contact with individuals. An astounding 269 billions emails are sent each day.
Companies are collecting data about consumers and GDPR aims to give individuals more control over their personal information.
When it comes to your email marketing database, size isn’t everything. It is great to have a large list of customers you can contact via email campaigns.
For your Christmas email marketing campaign to stand out, be different. The number of marketing emails sent over the Christmas period increase by 25%.
Nurture leads with email marketing automation by scheduling a series of emails, that provide the recipient with useful information through the buyer journey
One of the best ways to ensure effective email marketing campaigns is to invest time and effort into growing your email subscription lists. By growing your lists, you are growing your audience.
A few years back email marketing was deemed to be the best way to reach customers but customers have become accustomed to filtering through emails, much like we do with the junk mail that lands on our door mat.
Blackberry Design are a Worcestershire-based creative design agency offering; graphic design, web design and development, SEO, PPC, content marketing, email marketing, exhibition & display design as well as print management.
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