Here are some Brand Marketing tips to get you noticed. With a clear brand strategy in place, it’s now time to start get an audience. In the world of digital, we are constantly being bombarded with information from all directions. It’s no longer enough to simply advertise your brand or product and expect the phones to start ringing. Marketing is more about engagement, creating loyal customers and brand advocates who will help you to promote your business.
If you are wondering how you can make an impression and stand out from the crowd? Here are a few quick tips on marketing activities that will help you get noticed and make connections with your target market.
Never underestimate the importance of creating good quality content. Written content should be informative, entertaining, original, factual, and it should always be grammatically correct. It is important to think about your brand’s tone of voice and using this tone throughout your marketing. Sharing your expertise in a blog post to distribute via social media are great ways to get your content out there and to start communicating with potential customers.
As everything in our lives is becoming automated, don’t let your brand be one of them. Social media should be social as the name suggests. The beauty of social media is that it allows for a two-way conversation, so try to engage in dialogue and make real connections with other humans!
People love to see unique and personal content, think of when Mark Zuckerberg releases pictures from his personal life. Take pictures and make videos to let the world know you’re up to and share it via social media. Get creative and start capturing some behind the scenes images and videos to share with your audience.
Make video part of your content strategy and produce something that’s entertaining, engaging and shareable. The content must evoke emotion to make a connection with your audience, that’s what will encourage viewers to share it. One of the best viral videos of recent years has to be from the Dollar Shave Club.
Create an impact with something out of the ordinary. Guerrilla marketing can be a low-cost unconventional way to grab the attention of the public in a more personal and memorable way. Clever or surprising tactics can be used to spread the word, especially if you capture events on film and share online.
We can use Brand Marketing to help our clients build strong brands that can create loyalty and add value. We ensure you communicate your message, and project your core brand values. If you have any queries or questions about what Blackberry Design could do for your business, get in touch on 01527 517309 or fill in our contact form.