Content Marketing is focused on increasing the amount of website traffic from search and other traffic sources such as content marketing, social media activity and email marketing . It is also useful to consider the use of Pay Per Click Advertising (PPC) as part of your overall campaign strategy.
At Blackberry our expertise lies in the design and build of websites but we recognise the importance of driving targeted search traffic to your website. You need to let your audience know you are there and you need to engage and interest them with your site content.
Search Engine Optimisation
The main focus of Search Engine Optimisation (SEO) is to boost your search engine visibility for selected keywords. This can take several months of sustained effort to do this ethically and within search engine guidelines.
Pay Per Click Advertising
Pay Per Click Advertising (PPC) is ideal to find your target audience quickly and efficiently. PPC Campaign management, keyword research, ad split testing and a measurable ROI make this a popular choice with businesses.
Learn to communicate with customers and prospects without actually selling. Provide interesting content that makes your audience more loyal and in return they reward you with their business and loyalty.