What will the web design trends for 2016 be? The web design industry is an ever changing one, especially in recent years with the rise in new technology and advancement in mobile devices. At Blackberry we believe the surge in use of mobile devices will see responsive design and user experience define web design trends for 2016, let’s take a look at our predictions for 2016.
In our opinion web design trends will focus on…
Responsive Design
2016 will see web developers and designers continue to concentrate their focus on mobile responsive web design. Since Google rolled out their algorithm update last April that penalised non-mobile friendly websites, web designers have been devising new and innovative ways to ensure responsive design. As more and more consumers use their mobile devices to shop and search, responsive web design will continue to evolve to ensure the best user experience possible.
Rich Media
The use of rich media is not a new trend, but it is one that will continue to grow in 2016. Web designers will use rich imagery, video content and animations to help users connect with a brand and enrich their user experience. As consumers when we feel connected with a brand or are visually stimulated by their content we are more likely to become a customer, brands will look at developing their websites with this in mind to help drive brand loyalty and conversions rates.
Video content has been becoming more prevalent in the last few years and it is a trend that will continue to grow and grow. We also expect to see an increase in the use of cinemagraphs in web design, cinemagraphs are a great way to add an additional layer of intrigue to web design. Cinemagraphs combine still photography with video, check out some great examples here.
Personalised UX
In 2016 web designers will look at ways to continually improve and personalise the user experience. More of a functional trend than a design trend but one that we feel is important to talk about. We predict that more personalised content and notifications will appear on websites to help take the consumer on a personalised journey. Technology will be used to help the site learn the user’s preferences and interests and will deliver content to individuals based on this. We expect to see a rise in split screen web design which allows users to choose their own adventure.
Bold Colour Palettes
Colour palettes for web design will become bolder in 2016, businesses will look to not only differentiate their business from the competition but will adopt colour palettes that help consumers connect with their brand. Colour influences our perceptions of objects and communicates an emotion, this often happens without us even being aware of it. For example, it is not a coincidence that the social media websites are predominantly blue or red – blue evokes trust, dependability and strength, while red evokes excitement, boldness and youth.
If you have any queries or questions about web design trends or what Blackberry Design could do for your business, get in touch on 01527 517309 or fill in our contact form.