As with all aspects of marketing, new technologies and trends change the way businesses market their products and services. Changes happen quickly in the world of digital marketing, stay on top with changes to search marketing and adopt new techniques into your digital marketing strategy with these top trends for 2016.
Organic Search Trends
Since Google released its Hummingbird algorithm update there has been a decline in the importance of individual keywords and keyword searches will continue to be longer. In 2016, we expect to see a continuation of longer keyword searches rather than including individual keywords over and over again.
We predict that Google will continue to release algorithm updates, in particular Panda updates that will reward weightier editorial content, these updates will encourage businesses to put more time and effort into their content marketing to ensure they remain visible in the search engines. In addition, we think that mobile use will be a priority for Google and they will release updates that improve mobile user experience.
Paid Search Trends
The content used in your adverts will need to be more creative and engaging to yield results, gone are the days when you could fill your advert with keywords and watch the clicks roll in. In 2016 it is not only the words you say in your advert but also the visuals, video ads gained massive popularity in 2015 and will become more commonplace in 2016 and brands will be becoming more and more creative with their offerings to stand out from the competition.
Although remarketing is by no means a new concept, it is one that is currently ignored by many businesses. We expect that remarketing will grow in 2016 as more businesses adopt it as part of their search marketing strategy.
Social Search Trends
We are already beginning to see social posts ranking in search engines and as this continues to grow, businesses will put more importance on their social media marketing efforts to ensure that they are performing well within search engines.
Keeping up to date with the latest trends will help you to make informed decisions about new techniques and strategies for your marketing, but It is important to mention that there is no one size fits all strategy and the best way to determine what works best for your business is to record and analyse the data from your marketing campaigns and to make changes to your strategy based on your findings.
If you have any queries or questions about search marketing or what Blackberry Design could do for your business, get in touch on 01527 517309 or fill in our contact form.