Logo Design is important as your company logo is one of the best ways you can communicate with your customers. A good logo should be instantly recognisable. Think about large brands and how we recognise them just from their logo. Apple is a great example of this.
Your logo should be associated with your brand. It should be used consistently across all your marketing channels, both digital and print. A good logo should be designed to be memorable. It will usually incorporate your brand colours and font styles.
Yet, many businesses fail to realise the importance of a good logo. They do not always give it as much attention as they should. It is important to get your logo right. It will likely be in place for many years. It will help your customers recognise and relate to your brand.
When designing your company logo there are a few key factors to consider. You need to ensure you avoid common logo design mistakes.
Hiring the wrong designer
When looking for a designer to create your business logo, it is imperative you find a designer that has the right experience. They must be good at what they do and listen to what your ideas and goals. When setting up a new business you may be tempted to cut corners. You may try and save money by hiring a cheap designer for your branding and logo design. This is one mistake you should try to avoid.
Although it may be more expensive it is far better to hire a designer based on their experience and work – rather than their price tag. After all, your logo will feature on your marketing materials for years. It has to be right for you and right for your business.
When it comes to logo design it can be easy to get carried away and over complicate your design. The primary job of your logo is to portray your brand quickly. Your customers need to recognise it and remember it. Avoid using a text heavy design. Incorporate your brand colours and ensure the design is relevant to your business and your brand.
Logo’s that are designed with a simplistic approach are often some of the most successful ones. Simplistic logos can be unique without being over complicated. When designing your logo think about the message you want it to convey.
Above all your logo should be original. It is important you do not copy another logo of a competitor or well known brand. Copying a logo design shows a lack of creativity and individuality. It also demonstrates poor quality and reflects negatively on your brand.
Effective logo design and branding gives your business a visual identity. It creates recognition and strengthens your brand. Good logo design positions your company to attract the right kind of customer for your business.
Logo design and branding
Blackberry are a creative design agency. We help our clients grow their brands to create loyalty and add value. We ensure your marketing communicates your message effectively and projects your brand values.
We work with businesses in Redditch, Worcester, Birmingham, the Midlands and nationally. Got any questions about our logo design services? Speak to Blackberry Design to see what we could do for your business. Get in touch on 01527 517309 or fill in our contact form.