Creating a strong company Brand is vital and Branding is just as important for small businesses as it is for big names. Many small business owners understand that branding is essential to their business, but a high number of them don’t really know why.
Branding is a way of defining your business to yourself, your team and your external audiences. Your company branding defines the identity of your business and enables customers to relate to it. Customers connect with a brand because they share the same values and beliefs of the brand, this can lead to higher sales, brand definition and customer loyalty.
So, how do you create a strong brand for your business, follow these tips to successfully implement effective branding.
Start by defining your brand
First consider your product or service offering, identify your place in the market and research the emotive and rational needs and concerns of your customers. If your brand demonstrates that it understands customer’s pain points and provides a solution, this can lead to higher sales and brand loyalty. Your brand should differentiate you in the market; if you stand out from the crowd your business will become more memorable and appealing to customers.
Think of your brand as a person
Every one of us is an individual whose character is made up of beliefs, values and purposes that define who we are and who we connect with. Our personality determines how we behave in different situations, how we dress and what we say. Of course for people it’s intuitive and it’s rare that you even consider what your own character is, but when you’re building a brand it’s vital to have that understanding.
What is driving your business?
What does it believe in, what is its purpose and who its brand heroes are. These things can help establish your emotive brand positioning and inform the identity and character for brand communications.
Build long term relationships
Don’t dress up your offering and raise expectations that result in broken promises, create trust with honest branding, be clear who your company is and be true to the values that drive it every day.
Ensure consistent branding
Apply your branding to every communication you have with customers from phone calls, emails,, letters and face to face contact, It will help reinforce the business’ character and clarify its offering so customers are aware exactly what to expect from the product or service.
Try and carve out your own distinctive identity. There is a big consumer trend towards independent establishments, and several chains are in fact trying to mimic an independent feel to capture some of that market.
If you have any queries or questions about what Blackberry Design could do for your business, get in touch on 01527 517309 or fill in our contact form.