Blackberry worked with FAUN Zoeller to create a storybook. Aimed at 8 to 10-year-olds it focuses on the environment and the role their vehicles play in cleaning up the streets. The story needed to be relevant, dynamic and interesting to engage with this age group. It will be handed out to local schools by FAUN Zoeller. Designed to encourage children to think about the environmental impact of their choices however small they may seem at the time.
The story was written by author Dom Conlon. It is based around their local park and the surrounding streets. Initially focusing on litter and fly-tipping it all also explores wider themes that affect the whole planet.
The story avoids a ‘facts and figures’ approach and also steers away from telling the readers how to think. It lets them explore the story and come to their own conclusion about the right and wrong way to behave.
Carelessly throwing a piece of litter away is just the start of a journey which encompasses robots, dragons and whales!
Thought provoking and always entertaining the story is perfectly illustrated by Carl Pugh. He brings a dynamic and exciting look to the whole storybook.
Keep an eye out for the Clean Up Crew next time you are out and about…
About Blackberry Design
Blackberry is a creative design agency. We work with businesses in Redditch, Worcester, Birmingham, the Midlands and nationally. We help our clients build strong brands that can create loyalty and add value.
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