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Tips to Improve your Christmas Email Marketing Campaign

October 31, 2016
Tips to Improve your Christmas Email Marketing Campaign

The number of marketing emails sent in the build up to and over the Christmas period increase by a whopping 25%. For your Christmas email marketing campaign to stand out, it needs to be different. Do you want your Christmas email marketing campaign to pack a festive punch? You’ll need to plan ahead and think out of the box.

Here a few helpful tips to help you improve your Christmas email marketing campaign. We can help you stand out from the competition in the crowded inboxes.

Creative Christmas Email Marketing

This should apply to all email marketing campaigns, but particularly Christmas email marketing campaigns. Competition is at an all-time high, so you need to be creative to set your business apart from the others. Think about creative festive campaigns that you could run. It could be a competition, giveaway or special offer. You need to make your audience feel as if they are getting value and you aren’t just after their money.

Being creative also applies to your email subject line. The email subject line is one of the most important elements of your email marketing campaign. It usually determines whether someone opens your email or not, so getting it right is vital. Your festive email subject line should be clear, simple and relevant. Short and snappy subject lines work well. Think about what would make your audience want to read your email when creating your subject lines.

Be Mobile Friendly

Being mobile friendly is no longer a choice it is a necessity. Mobile devices have become an integral part of our everyday lives . If your company is not optimised for mobile it could be missing out on vital business. Over 40% of ecommerce sales last Christmas were on a mobile device. We expect that figure to increase this year as mobile internet use exceeds desktop use.

Ensure your Christmas email marketing campaign is mobile friendly. It should be optimised for the best mobile user experience. You need to ensure that you make the most of the opportunity.

Learn from Past Campaigns

The best way to plan for a new campaign is to learn from previous campaigns. Look at last year’s Christmas campaign and identify what did and what didn’t work so well. This will give you an understanding of what your customers respond to. You will understand what they like and what they dislike.

Use this insight to plan your 2016 Christmas email marketing campaign. This will give you the best chance of success.  Christmas email marketing campaigns need to be planned, tested and tweaked. You need to make sure you allow plenty of time for your Christmas email marketing campaign.

Would you like to discuss your Christmas email marketing campaign? To find out what Blackberry Design could do for your business, get in touch on 01527 517309 or fill in our contact form.

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