It is important to understand your target audience. Developing and maintaining lasting relationships with customers is important for all businesses. Read more →
November 14, 2017
While there has been a rise in digital marketing in recent years, it is important not to neglect print marketing.
October 25, 2017
Email marketing can be very effective. It enables a business to keep in direct contact with individuals. An astounding 269 billions emails are sent each day.
October 18, 2017
One of the biggest challenges business owners face at Christmas time is making sure their Christmas marketing campaign stands out from the competition.
August 14, 2017
As technology and consumer behaviours change, you should consider whether it is time for your website to be redeveloped. Your website should be regularly reviewed and updated to ensure it is fit for purpose and is making the most of new technologies. Ensuring your website is using the latest technology such as responsive design will […]
June 5, 2017
Folded leaflets are an effective way of promoting your business and print marketing and leaflet marketing should still form part of your marketing strategy.
May 30, 2017
One of the biggest benefits of digital marketing is how trackable every action is. Tweaks can be made to the campaign in real-time to improve results and increase traffic.
April 26, 2017
Ever wondered why your website isn’t performing in search results? Most people are aware of search engine optimisation (SEO) for a business website.
February 27, 2017
What is Google’s mobile-first index? You may have heard that Google have announced a development which means that it is more important than ever to ensure your website is mobile responsive and looks good and works well on mobile devices. It’s called mobile-first index, but what exactly does that mean? First things first, to get […]
February 17, 2017
Is your website at risk of being labelled insecure by Google Chrome? The latest version of Google Chrome launched in January and inline with Google’s long-term plan, websites that do not have SSL certificates and HTTPs pages will be labelled insecure and marked as “not secure”. Google have included these updates to work towards their […]
February 14, 2017
Signs your content marketing strategy needs rethinking Content marketing, including social media activity, is very important to help businesses gain a rapport and engage with their customers. From regularly updating your blog to posting useful and informative content, or competitions via your social media channels. Content marketing is a very useful weapon in your digital […]
October 31, 2016
For your Christmas email marketing campaign to stand out, be different. The number of marketing emails sent over the Christmas period increase by 25%.
September 13, 2016
Today we ask ‘Is Personalisation the Key to Millennial Engagement?’ Millennials, or Generation Y, are the most influential generation in the UK but when it comes to any brand loyalty they can be fickle.
September 6, 2016
Identifying the Target Social Media audience for your business is vital. Social media marketing can be a great tool for raising brand awareness, increasing sales and building relationships with potential customers.
July 11, 2016
Copywriting is one of the most common elements of website design that gets overlooked. Working with a professional copywriter will ensure that you get the most from your website copy. Teaming a good copywriter with a good website designer will see your website design being taken to another level.
July 11, 2016
Twitter has announced that it will be relaxing one of the features unique to the social media platform – the 140-character limit. At Blackberry we think this is a great update and one that will benefit many businesses who use social media marketing.
June 20, 2016
Although print and web design share a lot of the same principles, there are some important variations ranging from workflow and file formats to tools and terminology. The differences between print and web design can cause some confusion to people, which is why we have put this guide together to clear up a few of […]
June 7, 2016
Facebook Flex Targeting is The New Tool in Town! We know that when it comes to paid social media advertising Facebook have been leading the way for some time, but with the launch of Flex Targeting they have really upped their game.
May 23, 2016
What is Internal linking? It is the practice of including links on your website which point from one URL to another. In order to be considered an internal link, the two URL’s must be hosted on the same domain i.e. two different pages of your website.
May 13, 2016
Facebook Canvas: The New Immersive Ad Platform is an advertising platform specifically targeted at mobile users. Enhancing the mobile experience will ensure that businesses are making the most of their mobile traffic – and not missing out on converting new customers.
May 4, 2016
When devising your content strategy, customer experience should be at the core of your content creation. The effect your content has on your customers can lead your customers to take the desired call to action.
April 25, 2016
Last month saw a major change in the way Twitter displays content in users feeds. Twitter announced that they were switching to an algorithmic feed, similar to that of Facebook and most recently Instagram.
April 15, 2016
Google’s recent announcement that it was making changes to the way it displayed its AdWords results has had the marketing world in a spin. So what is all the fuss about and what do the changes to AdWords really mean for your business?
April 14, 2016
In recent months there have been a number of new features added to our favourite social media platforms including Facebook, Instagram and Twitter. The biggest one being the Facebook Reactions, but what are the other new features and how can they be used as part of your social media marketing and what are the benefits of them for your business?
March 3, 2016
A few years back email marketing was deemed to be the best way to reach customers but customers have become accustomed to filtering through emails, much like we do with the junk mail that lands on our door mat.
February 22, 2016
Web developers and SEO specialists around the world are waiting in anticipation for the latest Penguin Algorithm update to be released by Google. It is expected that the latest algorithm update from Google will take a different form to previous major updates. Just as Panda has become part of Google’s core ranking algorithm; it is thought that Penguin will follow suit.
February 15, 2016
Search engine optimisation or SEO has changed dramatically over the years and has become a term that most people with a website understand or at least know roughly what it means, compared to a few years back when the mere mention of SEO would result in confused faces looking back at you.
January 4, 2016
In today’s digital world, content marketing such as company blogs are more becoming more and more valuable to businesses and are a valuable tool in a business’s overall marketing strategy.
November 9, 2015
Are you prepared for Google’s real time algorithm update? Following months of speculation, Google’s Gary Illyes & Matt Cutts both confirmed that the latest Penguin update is likely to be released in the next two months.
October 29, 2015
Common Mistakes Businesses Make With Their Content are quite surprising. Many businesses are including content marketing in their overall digital marketing strategy, but what how and where you distribute your content is just as important as creating great content in the first place.
September 22, 2015
Creating a strong company Brand is vital and Branding is just as important for small businesses as it is for big names. Many small business owners understand that branding is essential to their business, but a high number of them don’t really know why.
August 27, 2015
Inbound marketing or content marketing: which is better for SEO? As Marketing strategies continue to evolve and many businesses are trying to implement new strategic methods. One of the biggest decisions is whether to use content marketing, inbound marketing, or both.
August 27, 2015
Branding your products and effectively communicating that brand is essential in determining success in marketing and building value for your products and business. Let’s take a look at ways to improve your brand’s communication strategy.
August 26, 2015
Content marketing is about creating and distributing content that is of interest to your target audience and establishes your business as a valuable resource and industry thought leader; useful content should be at the core of your marketing strategy.
August 11, 2015
Attracting people to your website and making your website visible in search engines is no easy feat, but the hard work doesn’t end there, keeping potential customers on your site is where it can get really tricky. Google Analytics tells you why people are leaving your website.
April 16, 2015
Many businesses are realising the potential and importance of implementing a social media and content marketing strategy.
March 25, 2015
Facebook has recently added a new feature for it’s business pages, the call to action button, which is designed to help pages drive business objectives.
March 23, 2015
Google have announced that they are testing a red slow label in the search results. If your website is slow to load, it may be time to take action.