April 26, 2017
Ever wondered why your website isn’t performing in search results? Most people are aware of search engine optimisation (SEO) for a business website.
February 14, 2017
Signs your content marketing strategy needs rethinking Content marketing, including social media activity, is very important to help businesses gain a rapport and engage with their customers. From regularly updating your blog to posting useful and informative content, or competitions via your social media channels. Content marketing is a very useful weapon in your digital […]
May 4, 2016
When devising your content strategy, customer experience should be at the core of your content creation. The effect your content has on your customers can lead your customers to take the desired call to action.
April 25, 2016
Last month saw a major change in the way Twitter displays content in users feeds. Twitter announced that they were switching to an algorithmic feed, similar to that of Facebook and most recently Instagram.
April 14, 2016
In recent months there have been a number of new features added to our favourite social media platforms including Facebook, Instagram and Twitter. The biggest one being the Facebook Reactions, but what are the other new features and how can they be used as part of your social media marketing and what are the benefits of them for your business?
March 3, 2016
A few years back email marketing was deemed to be the best way to reach customers but customers have become accustomed to filtering through emails, much like we do with the junk mail that lands on our door mat.
February 22, 2016
Web developers and SEO specialists around the world are waiting in anticipation for the latest Penguin Algorithm update to be released by Google. It is expected that the latest algorithm update from Google will take a different form to previous major updates. Just as Panda has become part of Google’s core ranking algorithm; it is thought that Penguin will follow suit.
January 4, 2016
In today’s digital world, content marketing such as company blogs are more becoming more and more valuable to businesses and are a valuable tool in a business’s overall marketing strategy.
November 9, 2015
Are you prepared for Google’s real time algorithm update? Following months of speculation, Google’s Gary Illyes & Matt Cutts both confirmed that the latest Penguin update is likely to be released in the next two months.
October 29, 2015
Common Mistakes Businesses Make With Their Content are quite surprising. Many businesses are including content marketing in their overall digital marketing strategy, but what how and where you distribute your content is just as important as creating great content in the first place.
August 27, 2015
Inbound marketing or content marketing: which is better for SEO? As Marketing strategies continue to evolve and many businesses are trying to implement new strategic methods. One of the biggest decisions is whether to use content marketing, inbound marketing, or both.
August 27, 2015
Branding your products and effectively communicating that brand is essential in determining success in marketing and building value for your products and business. Let’s take a look at ways to improve your brand’s communication strategy.
August 26, 2015
Content marketing is about creating and distributing content that is of interest to your target audience and establishes your business as a valuable resource and industry thought leader; useful content should be at the core of your marketing strategy.