Design Blogs - Blackberry Design | Redditch

Design Blogs - Blackberry Design | Redditch

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10 tips to get the most from Networking

July 5, 2017

10 tips to get the most from Networking

Networking is a great way of making contact and creating opportunities for your business. The support, ideas and inspiration it gives are invaluable.

Ways to Improve your Facebook Adverts

July 3, 2017

Ways to Improve your Facebook Adverts

Looking for ways to improve your Facebook adverts? Social media marketing is one of the most important weapons in your digital marketing strategy.

How to engage visitors with Video Marketing

June 23, 2017

How to engage visitors with Video Marketing

Considering using video marketing? Be clear why you are doing it and who you are doing it for. Don’t underestimate the time and effort required.

Is Your PPC Campaign Optimised for Mobile?

June 20, 2017

Is Your PPC Campaign Optimised for Mobile?

Is Your PPC Campaign Optimised for Mobile? People are using mobile devices to search the internet so digital marketing should be optimised for mobile.

Using Folded Leaflets to Stand Out from the Competition

June 5, 2017

Using Folded Leaflets to Stand Out from the Competition

Folded leaflets are an effective way of promoting your business and print marketing and leaflet marketing should still form part of your marketing strategy.

Digital Marketing Tips to Increase Growth and Improve Results

May 30, 2017

Digital Marketing Tips to Increase Growth and Improve Results

One of the biggest benefits of digital marketing is how trackable every action is. Tweaks can be made to the campaign in real-time to improve results and increase traffic.

How to Humanise your Brand on Social Media

May 16, 2017

How to Humanise your Brand on Social Media

Are you using social media as part of your digital marketing strategy to promote your business but not seeing the levels of engagement you expected?

Reasons why your website isn’t performing in search results

April 26, 2017

Reasons why your website isn’t performing in search results

Ever wondered why your website isn’t performing in search results? Most people are aware of search engine optimisation (SEO) for a business website.

On-Page SEO Checklist

March 29, 2017

On-Page SEO Checklist

With our On-page SEO checklist you can control and create a well-crafted and optimised page or post. All you have to do is follow some simple guidelines.

The Principles of Logo Design

March 29, 2017

The Principles of Logo Design

The Principles of Logo Design are important. Your company logo should be instantly recognised and associated with your brand and used consistently.

Ways to Make your Brochure Design Stand Out

March 17, 2017

Ways to Make your Brochure Design Stand Out

Looking for ways to make your brochure design stand out? A high-quality brochure can be one of the most effective ways of marketing your business.

What is Google’s mobile-first index?

February 27, 2017

What is Google’s mobile-first index?

What is Google’s mobile-first index? You may have heard that Google have announced a development which means that it is more important than ever to ensure your website is mobile responsive and looks good and works well on mobile devices. It’s called mobile-first index, but what exactly does that mean? First things first, to get […]

Is your website at risk of being labelled insecure by Google Chrome?

February 17, 2017

Is your website at risk of being labelled insecure by Google Chrome?

Is your website at risk of being labelled insecure by Google Chrome? The latest version of Google Chrome launched in January and inline with Google’s long-term plan, websites that do not have SSL certificates and HTTPs pages will be labelled insecure and marked as “not secure”. Google have included these updates to work towards their […]

Signs your content marketing strategy needs rethinking

February 14, 2017

Signs your content marketing strategy needs rethinking

Signs your content marketing strategy needs rethinking Content marketing, including social media activity, is very important to help businesses gain a rapport and engage with their customers. From regularly updating your blog to posting useful and informative content, or competitions via your social media channels. Content marketing is a very useful weapon in your digital […]

Branding: Election Logos – Clinton Vs Trump

January 19, 2017

Branding: Election Logos – Clinton Vs Trump

Trump’s inauguration is this week. It got us thinking about the election logos. Who had the best campaign logo design? Clinton or Trump?

Graphic Design for Print vs The Web

December 16, 2016

Graphic Design for Print vs The Web

Print and web designers have a lot in common with some differences. One of the differences between graphic design and web design is how people view them.

Questions to Ask When Creating a Brand Identity

December 4, 2016

Questions to Ask When Creating a Brand Identity

As a business owner your brand identity is one of the biggest challenges you will experience. Brand identity is key when planning your brand strategy.

Tips for Your Christmas Marketing Campaign

November 11, 2016

Tips for Your Christmas Marketing Campaign

Tips for your Christmas Marketing Campaign include the earlier you start the better. You’ll have more time to plan and prepare.

Tips to Improve your Christmas Email Marketing Campaign

October 31, 2016

Tips to Improve your Christmas Email Marketing Campaign

For your Christmas email marketing campaign to stand out, be different. The number of marketing emails sent over the Christmas period increase by 25%.

How can SEO power your content?

October 24, 2016

How can SEO power your content?

How can SEO power your content? It’s no secret that Google loves well written, unique content. Is your content created with SEO in mind?

Nurture Leads with Email Marketing Automation

September 26, 2016

Nurture Leads with Email Marketing Automation

Nurture leads with email marketing automation by scheduling a series of emails, that provide the recipient with useful information through the buyer journey

Is Personalisation the Key to Millennial Engagement?

September 13, 2016

Is Personalisation the Key to Millennial Engagement?

Today we ask ‘Is Personalisation the Key to Millennial Engagement?’ Millennials, or Generation Y, are the most influential generation in the UK but when it comes to any brand loyalty they can be fickle.

Identifying the Target Social Media Audience for your Business

September 6, 2016

Identifying the Target Social Media Audience for your Business

Identifying the Target Social Media audience for your business is vital. Social media marketing can be a great tool for raising brand awareness, increasing sales and building relationships with potential customers.

Looking for a WordPress Developer?

August 23, 2016

Looking for a WordPress Developer?

Looking for a WordPress Developer? Blackberry Design have a WordPress Development Team. We build websites that are stylish, secure and easy to manage.

Google Introduces AMP for Ads

August 15, 2016

Google Introduces AMP for Ads

AMP for Ads by Google is designed to address one of the main issues with mobile advertising – that it is too slow – particularly on smartphones and tablets.

How Content Can Boost your Responsive Web Design

August 8, 2016

How Content Can Boost your Responsive Web Design

Responsive web design answers the challenge for businesses to deliver a consistent experience across multiple devices such as smartphones and tablets.

What Makes a Great AdWords Advert?

August 3, 2016

What Makes a Great AdWords Advert?

What Makes a Great AdWords Advert? If you’re new to Search Marketing it can be hard to understand but PPC should be part of your digital marketing strategy.

Microsoft to Buy LinkedIn

July 19, 2016

Microsoft to Buy LinkedIn

It has been announced that tech giant Microsoft is buying social networking site LinkedIn for just over $26 billion. It is expected that following the acquisition Microsoft will integrate LinkedIn into its productivity tools and vice versa.

5 signs your website needs a refresh

July 15, 2016

5 signs your website needs a refresh

The 5 signs your website needs a refresh are: Slow Load Speeds, Outdated Content, Old Design, Fonts and Graphics, Fixed Width Layout and Non-Responsive Design.

The Importance of Copywriting in Website Design

July 11, 2016

The Importance of Copywriting in Website Design

Copywriting is one of the most common elements of website design that gets overlooked. Working with a professional copywriter will ensure that you get the most from your website copy. Teaming a good copywriter with a good website designer will see your website design being taken to another level.

Twitter to Relax 140 Character Limit

July 11, 2016

Twitter to Relax 140 Character Limit

Twitter has announced that it will be relaxing one of the features unique to the social media platform – the 140-character limit. At Blackberry we think this is a great update and one that will benefit many businesses who use social media marketing.

Graphic Design for Print Vs Web

June 20, 2016

Graphic Design for Print Vs Web

Although print and web design share a lot of the same principles, there are some important variations ranging from workflow and file formats to tools and terminology. The differences between print and web design can cause some confusion to people, which is why we have put this guide together to clear up a few of […]

Facebook Flex Targeting: The New Tool in Town

June 7, 2016

Facebook Flex Targeting: The New Tool in Town

Facebook Flex Targeting is The New Tool in Town! We know that when it comes to paid social media advertising Facebook have been leading the way for some time, but with the launch of Flex Targeting they have really upped their game.

A Guide to Internal Linking and the Benefits

May 23, 2016

A Guide to Internal Linking and the Benefits

What is Internal linking? It is the practice of including links on your website which point from one URL to another. In order to be considered an internal link, the two URL’s must be hosted on the same domain i.e. two different pages of your website.

Facebook Canvas: The New Immersive Ad Platform

May 13, 2016

Facebook Canvas: The New Immersive Ad Platform

Facebook Canvas: The New Immersive Ad Platform is an advertising platform specifically targeted at mobile users. Enhancing the mobile experience will ensure that businesses are making the most of their mobile traffic – and not missing out on converting new customers.

Website Design Tips to Improve SEO

May 6, 2016

Website Design Tips to Improve SEO

Looking for website design tips to improve SEO? Search engine optimisation is integral to the planning, design and development of a website from day one.

4 Reasons Customer Experience is Key to your Content Strategy

May 4, 2016

4 Reasons Customer Experience is Key to your Content Strategy

When devising your content strategy, customer experience should be at the core of your content creation. The effect your content has on your customers can lead your customers to take the desired call to action.

How Twitter Algorithmic Feed Affects Social Media Marketing

April 25, 2016

How Twitter Algorithmic Feed Affects Social Media Marketing

Last month saw a major change in the way Twitter displays content in users feeds. Twitter announced that they were switching to an algorithmic feed, similar to that of Facebook and most recently Instagram.

What do Google AdWords Changes Mean for Businesses?

April 15, 2016

What do Google AdWords Changes Mean for Businesses?

Google’s recent announcement that it was making changes to the way it displayed its AdWords results has had the marketing world in a spin. So what is all the fuss about and what do the changes to AdWords really mean for your business?

Facebook Reactions and Other New Social Media Features

April 14, 2016

Facebook Reactions and Other New Social Media Features

In recent months there have been a number of new features added to our favourite social media platforms including Facebook, Instagram and Twitter. The biggest one being the Facebook Reactions, but what are the other new features and how can they be used as part of your social media marketing and what are the benefits of them for your business?

Ways to Improve Customer Retention

April 11, 2016

Ways to Improve Customer Retention

While we agree that gaining new customers is great for business and does play an important role, your marketing efforts will be wasted if your customers do not keep coming back.

Mobile Marketing Trends for 2016

April 7, 2016

Mobile Marketing Trends for 2016

Mobile usage has proved it is more than just a fad. Smartphones, tablets and other mobile devices have changed the way we use the internet. You need to incorporate mobile marketing into your digital strategy.

Driving Traffic to your Website: SEO and PPC

March 15, 2016

Driving Traffic to your Website: SEO and PPC

If you are looking to drive traffic to your website via digital marketing there are two main options available; SEO and PPC. One method may be better suited to your needs than the other.

Search Marketing Trends for 2016

March 6, 2016

Search Marketing Trends for 2016

New technologies and trends change the way businesses market their products and services. Changes happen quickly in the world of digital marketing, stay on top with these top trends for 2016.

4 Ways to Increase Email Marketing Subscriptions

March 5, 2016

4 Ways to Increase Email Marketing Subscriptions

One of the best ways to ensure effective email marketing campaigns is to invest time and effort into growing your email subscription lists. By growing your lists, you are growing your audience.

Reasons Why your Email Marketing is Not Delivering Results

March 3, 2016

Reasons Why your Email Marketing is Not Delivering Results

A few years back email marketing was deemed to be the best way to reach customers but customers have become accustomed to filtering through emails, much like we do with the junk mail that lands on our door mat.

How Will the Internet of Things Impact Marketing?

February 25, 2016

How Will the Internet of Things Impact Marketing?

The Internet of Things or IoT is a growing network of everyday objects from industrial machines to consumer goods, that are connected to the internet and can be controlled remotely.

Google to update Penguin Algorithm

February 22, 2016

Google to update Penguin Algorithm

Web developers and SEO specialists around the world are waiting in anticipation for the latest Penguin Algorithm update to be released by Google. It is expected that the latest algorithm update from Google will take a different form to previous major updates. Just as Panda has become part of Google’s core ranking algorithm; it is thought that Penguin will follow suit.

What Makes a Mobile App Great?

February 18, 2016

What Makes a Mobile App Great?

As the rise in mobile devices such as smartphones, tablets and wearables continues, mobile apps have become an important of not only a business’s mobile marketing strategy but also their overall digital marketing strategy.

SEO Trends for 2016

February 15, 2016

SEO Trends for 2016

Search engine optimisation or SEO has changed dramatically over the years and has become a term that most people with a website understand or at least know roughly what it means, compared to a few years back when the mere mention of SEO would result in confused faces looking back at you.

Web Design Trends for 2016

January 10, 2016

Web Design Trends for 2016

At Blackberry we believe the surge in use of mobile devices will see responsive design and user experience define web design trends for 2016, let’s take a look at our predictions for 2016.

Writing Matters: The Importance of Content Marketing

January 4, 2016

Writing Matters: The Importance of Content Marketing

In today’s digital world, content marketing such as company blogs are more becoming more and more valuable to businesses and are a valuable tool in a business’s overall marketing strategy.

Measure the Effectiveness of your SEO Strategy

December 7, 2015

Measure the Effectiveness of your SEO Strategy

How do you measure the effectiveness of your SEO strategy? The important thing to understand about search engine optimisation (or SEO) is that there is not one key activity that can boost the SEO of your site.

Are you prepared for Google’s real time Penguin update?

November 9, 2015

Are you prepared for Google’s real time Penguin update?

Are you prepared for Google’s real time algorithm update? Following months of speculation, Google’s Gary Illyes & Matt Cutts both confirmed that the latest Penguin update is likely to be released in the next two months.

Common Mistakes Businesses Make With Their Content Marketing

October 29, 2015

Common Mistakes Businesses Make With Their Content Marketing

Common Mistakes Businesses Make With Their Content are quite surprising. Many businesses are including content marketing in their overall digital marketing strategy, but what how and where you distribute your content is just as important as creating great content in the first place.

Guide to Retargeting Ads

October 22, 2015

Guide to Retargeting Ads

Retargeting is a powerful digital marketing technique that can market your business to people who have shown previous interest in your products or service offering.

Brand marketing tips to get you noticed

October 15, 2015

Brand marketing tips to get you noticed

Here are some Brand marketing tips to get you noticed. With a clear brand strategy in place, it’s now time to start get an audience.

Principles of Psychology in Marketing

September 25, 2015

Principles of Psychology in Marketing

In this article we look at the Principles of Psychology in Marketing. Understanding how and why people think and act in the way they do is one the key parts of marketing.

Creating a Strong Company Brand

September 22, 2015

Creating a Strong Company Brand

Creating a strong company Brand is vital and Branding is just as important for small businesses as it is for big names. Many small business owners understand that branding is essential to their business, but a high number of them don’t really know why.

A Guide to Graphic Design Terms

September 20, 2015

A Guide to Graphic Design Terms

At times it can seem that graphic designers are speaking an entirely different language, this guide will help you bridge the communication gap.

A Guide to Creating Facebook Adverts

September 18, 2015

A Guide to Creating Facebook Adverts

We’ve created a A Guide to Creating Facebook Adverts. Facebook advertising is one of the most cost effective forms of online advertising available. If done properly it can yield fantastic results.

Creating Effective Display Advertising

August 28, 2015

Creating Effective Display Advertising

Here are 3 useful tips for creating effective Display Advertising which can increase sales, online visibility and return on investment, and prove to be a valuable asset in your marketing strategy.

Inbound marketing or content marketing for SEO?

August 27, 2015

Inbound marketing or content marketing for SEO?

Inbound marketing or content marketing: which is better for SEO? As Marketing strategies continue to evolve and many businesses are trying to implement new strategic methods. One of the biggest decisions is whether to use content marketing, inbound marketing, or both.

Improve your Brand’s Communication Strategy

August 27, 2015

Improve your Brand’s Communication Strategy

Branding your products and effectively communicating that brand is essential in determining success in marketing and building value for your products and business. Let’s take a look at ways to improve your brand’s communication strategy.

Rebrand Without Damaging your SEO

August 27, 2015

Rebrand Without Damaging your SEO

One of the biggest challenges faced when rebranding your business can be damaging your SEO. Follow our simple guidelines to help you undertake a rebrand without affecting your SEO.

Growing your Email Marketing List

August 26, 2015

Growing your Email Marketing List

Email Marketing is an effective strategy to promote business awareness and growth because of its familiarity, flexibility, and universality.

5 Reasons Why Content Marketing is Important to Your Business

August 26, 2015

5 Reasons Why Content Marketing is Important to Your Business

Content marketing is about creating and distributing content that is of interest to your target audience and establishes your business as a valuable resource and industry thought leader; useful content should be at the core of your marketing strategy.

Google Analytics tells you why people are leaving your website

August 11, 2015

Google Analytics tells you why people are leaving your website

Attracting people to your website and making your website visible in search engines is no easy feat, but the hard work doesn’t end there, keeping potential customers on your site is where it can get really tricky. Google Analytics tells you why people are leaving your website.

Branding – 4 Ways It Can Build Your Business

July 6, 2015

Branding – 4 Ways It Can Build Your Business

Effective design and branding gives your business a visual identity, it creates recognition and strengthens your brand. Good branding can help position your company to attract the right kind of customer for your business.

Pinterest Adds Buy Button

June 23, 2015

Pinterest Adds Buy Button

Pinterest is the latest social media platform to enter the e-commerce market. Pinterest founder Ben Silbermann has announced that a blue buy it button will appear next to selected buyable pins.

Mobile SEO Best Practices

June 23, 2015

Mobile SEO Best Practices

Mobile search is a hot topic in the SEO world at the moment, the mobile industry in constantly changing and mobile devices are an essential part of everyday living for most of us.

7 Misconceptions about User Experience

June 4, 2015

7 Misconceptions about User Experience

User experience or UX design is part of the design process that emphasises ease of use and access for the user. The main purpose is to balance meeting users’ needs and achieving the business goals of the website.

Add a Comment to Your Retweets on Twitter

May 31, 2015

Add a Comment to Your Retweets on Twitter

Twitter recently added a new feature that allows you to add a comment on the content you are retweeting.

6 Tips for Writing Email Subject Lines

May 21, 2015

6 Tips for Writing Email Subject Lines

Just as an engaging headline will attract readers to your blog, well written email subject lines will improve the open rate of your emails. Follow our tips for writing email subject lines to ensure that your emails aren’t ignored.

PPC Best Practices 2015

May 14, 2015

PPC Best Practices 2015

Pay Per Click advertising or PPC is a great way of driving traffic to your website. However, if not managed properly PPC can become costly and ineffective.

When Should You Resend Emails?

May 6, 2015

When Should You Resend Emails?

Your analytics tells you that a quarter of recipients opened the email and even fewer clicked on the call to action link, what should you do next?

7 Reasons Businesses Should Have an App

May 5, 2015

7 Reasons Businesses Should Have an App

If you think that mobile apps are solely for big name brands, you are mistaken. An effective mobile marketing strategy should involve more than just a mobile friendly website.

Print is Not a Dying Media

April 23, 2015

Print is Not a Dying Media

In today’s digital world you would believe that print media is fading away, in fact print media is still widely used by business and appreciated by consumers.

Content Strategies to Boost Organic Search Rankings

April 16, 2015

Content Strategies to Boost Organic Search Rankings

Many businesses are realising the potential and importance of implementing a social media and content marketing strategy.

The Benefits of Social Media Marketing

April 9, 2015

The Benefits of Social Media Marketing

Many business owners know they should be utilising social media in their digital marketing strategy, but knowing where to begin can be a daunting task.

Is Investing in Branding & Design Worthwhile?

April 8, 2015

Is Investing in Branding & Design Worthwhile?

Is Investing in Branding & Design Worthwhile? The simple answer is YES. Find out why…

How to Add a Call to Action Button to your Facebook Business Page

March 25, 2015

How to Add a Call to Action Button to your Facebook Business Page

Facebook has recently added a new feature for it’s business pages, the call to action button, which is designed to help pages drive business objectives.

Non-mobile friendly websites may get penalised

March 23, 2015

Non-mobile friendly websites may get penalised

On 21st April Google will roll out an algorithm update that has the potential to affect search engine rankings more than Google Panda ever did.

Google Testing a Red ‘Slow’ Label in Search Results

March 23, 2015

Google Testing a Red ‘Slow’ Label in Search Results

Google have announced that they are testing a red slow label in the search results. If your website is slow to load, it may be time to take action.

graphic design

graphic design

Good graphic design projects achieve the perfect balance between colour, typography and composition. At Blackberry, we understand this and always give you the best visualisation of your ideas.

web design

web design

We offer web design that engages your target audience. Blackberry creates effective web design for different styles of website including brochureware, cms, dynamic and eCommerce.

creative branding

creative branding

We help our clients build strong brands that can create loyalty and add value. We ensure you communicate your message and project your core brand values. We have the creative expertise to deliver.

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