From the first second you operate your own business, you are building a brand. In fact, every visible thing you do with your company goes towards creating your brand. It takes a lot of time to build a solid and positive brand, but sometimes a rebrand is required to evolve the business.
One of the biggest challenges faced when rebranding your business can be damaging your SEO. Follow our guidelines to help you undertake a rebrand without affecting your SEO.
Following these steps can avoid hiccups further down the road.
It is always important to monitor and record your analytics data, key metrics include:
To ensure good user experience and keep search engines happy, you should redirect every page from your old site to the most relevant page of the new site. If the two sites have the same page and URL structure this step is a piece of cake. Things get a little more complicated if the pages and URL structure between the two sites are different.
Help search engines make the connection between your old and new website by sending them signals. Use variations of the two company names (i.e. company B formerly company A ) in a few different places including:
Including this information not only helps search engines connect the two sites but also clears confusion for returning visitors.
Spread the word that you have changed, this further reduces risk of confusion for returning visitors and can be accomplished via email, press release, social media and PPC.
Searchengineland is a great website offering advice and articles to website owners and webmasters about all the latest developments, problems and opportunities to promote your website through organic search (SEO) or using Search Marketing (SEM).
If you have any queries or questions about what Blackberry Design could do for your business, get in touch on 01527 517309 or fill in our contact form.